Most entrepreneurs have a ton of knowledge to share.

But they don’t have the time (or skills) to turn their insights into a thought-leading book, course, or newsletter.

I can help you position your writing, captivate readers, and own your niche.

See how we can work together

Turn your business experience into category-defining content. 

You’ve built a successful business and want to write about it. A book that acts as a manifesto for your category. A newsletter that shares your unique point of view. A course that educates your customers with original frameworks.

But having knowledge and sharing it in a way that draws people in are very different. 

Really, you're not trying to “create content.” 

You're trying to educate someone about a different approach, shift someone’s perspective, and carve out your own niche. Sometimes, you can do this by yourself. But more often, you need a second set of eyes — someone outside your industry, company, and circle — to be brutally (and compassionately) honest about your work.

  • Does your book share your unique point of view? 

  • Will people go beyond the first module of your course?

  • Does your newsletter draw readers in week after week? 

You want to confidently answer “yes” to these questions before publishing.

Writing content you’re proud to publish is more than putting words onto the page. It’s about making sure those words get people’s attention, say something no one else has said, and, well, actually get read.

At the end of the day, all entrepreneurs want to do one thing:

Tell a meaningful story that makes a difference.

Books are the most powerful way to present your unique point of view.

Coming up with a unique, compelling point of view (POV) is only 50% of the game. The other 50%, which almost never gets talked about, is how to come up with ideas that scale.

When positioning your book, you have to decide which of the 7 best-selling, most scalable categories you’re going to play in.

  1. Personal Development

  2. Personal Finance

  3. Insights/Thinking

  4. Leadership

  5. Case Study/Allegory

  6. Functional Excellence

  7. Relationships

You want to have perfect clarity around what type of book you’re writing and why.

This determines whether readers 1) buy your book and devour it, 2) buy your book and don’t read it, or 3) don’t buy your book at all.

3 ways we can collaborate:

1.

Elevate your book before publishing

Get your manuscript ready for readers by sharpening the title, introduction, structure, positioning, and more.

2.

Brainstorm your idea before writing

Make sure your book’s positioning is on point before you spend months (and many weekends) writing it.

3.

Tell your story to 32,000+ readers

Have you designed a new and different category of business? As a Category Pirates co-author, I always look for stories to share.

What It’s Like To Work With Me

  • Katrina was extremely instrumental when it came to creating our last book, The 22 Laws of Category Design, rethinking the structure and the intent and really adding new content to it, like the AI workbook. This has really been helpful as we think about what does it mean to reinvent the book business.

    Eddie Yoon, author of Superconsumers, Snow Leopard, The 22 Laws of Category Design & more

  • Katrina is a triple-threat: clear writer, sharp editor, and strategic category designer. I have worked with her for years, and she is always the first person I think of when a new opportunity arises. If you are looking for a creative, collaborative partner, she is it.

    Nicolas Cole, Co-Founder of Ship 30 for 30, Typeshare, Write With AI, and Premium Ghostwriting Academy. Author of 10 books

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Ready to refine your book?

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